It all started with an idea.
A great idea.
It had been brewing in your mind for years.
And you did it. (Or you’re working on it.)
Getting your big idea down on paper seemed impossible but you’ve learned, I can do this. I’m a writer.
As you’re typing away or looking at your complete manuscript you find yourself wondering…what comes next?
Among the millions of books out there, how will people find yours?
It’s like trying to wave down a helicopter in the middle of the Atlantic. After days of being passed over, you start losing hope that help will come.
Let us throw you a life raft.
Your dream can be achieved. You are an author. And you can find your readers.
All you need is a stage, or as we call it – a platform. We’ve been building them for years for authors just like you, and let me tell you:
In fact, if you’ve ever…
…you already have a platform. Or at the very least, the start of one.
Our job? To help you build and grow that platform without sacrificing your writing time.
Hi, we’re Chase Neely and David Loy, the co-founders of Leverage Brands. Our journey led us to play a pivotal role in the creation of Jerry Jenkins’ author website. You might even recognize David as Jerry’s co-host in numerous webinars.
Back in 2012, when we started working together, we were simply two workplace acquaintances with the shared passion of helping authors reach as many people as possible online. Everything clicked when we crossed paths with Jerry Jenkins.
Jerry, an exceptionally prolific writer and an innate teacher, had minimal knowledge about marketing. On the other hand, we were two individuals well-versed in the intricacies of marketing but had limited experience in the realm of writing.
Fast forward seven years, and we find ourselves assisting Jerry in managing one of the most renowned writing websites in the world. With a staggering email subscriber count exceeding 300,000 and a plethora of glowing reviews, our journey has been nothing short of remarkable.
However, our aim is not to merely boast about our accomplishments—we want this success for you too.
We want to take everything that is working for Jerry and his online platform and give that to you. It’s a step-by-step roadmap that will tell you exactly how to set up your platform, both from a marketing mindset and a technical tactics standpoint.
The hardest part about marketing your book is knowing how to reach people, and making educated guesses in the hope that your efforts will actually pay off.
What if the guesswork was eliminated, and you could be confident of every step you took building your online platform?
That’s where our detailed plan comes in.
Put simply, this is a proven, A-to-Z system for planning, creating, and maintaining an engaging author marketing platform — even if you have zero marketing experience or are overwhelmed by the task of putting yourself and your work online.
The goal? To get the readers your book deserves and have a place to grow an audience that will attract agents and publishers.
We can tell you — that doesn’t just happen.
When authors gain readers, it’s almost always because they had a targeted and calculated plan to draw the attention of those readers and intrigue them enough to engage with their writing.
No one can promise you’ll gain overnight success or that you’ll set up a platform that makes you a bestselling author, but we can guarantee this: Apply these proven marketing tactics to your author platform, and you’ll have the best chance to get your book read and an agent’s attention.
Author Platform Blueprint reveals our repeatable author marketing process in its entirety.
We lay everything out for you step-by-step, so you’ll always know exactly what to do next — no matter how tech-literate you are or how experienced you are in utilizing the internet as a marketing platform.
This course has two key components that work together to best help you achieve your dream of being an author:
Here’s the details:
This video course consists of dozens of video lessons that walk you through every step of setting up your author platform, marketing strategy, and online identity. Each video includes everything a hired marketing team would do for you if your author “brand” had a marketing department. It’s like having the experts looking over your shoulder as you create your author platform.
We start with your book or the kinds of books you write — help you know exactly how to research the audience that wants to read that kind of book, build a website to bring them all together, and help you know exactly what to create to maintain the best marketing strategies.
Best of all? You advance at your own pace, fitting the curriculum to your own schedule based on your calendar and lifestyle — which ensures marketing never trumps the real writing you’re actually passionate about.
In this section, we help you get into the mindset that bestselling authors have when they approach their marketing. It’s about understanding that, yes, you are technically a brand as you begin to set up your author platform. Before you do anything else, setting up your values will help guide everything you do and keep you focused.
You’ll learn:
(And that’s all in just Part 1 of SEVEN parts! See how much you need to know even before you start building a platform, so you don’t end up feeling lost after months of work?)
Here we spend a few sessions on the research you’ll do for your author platform — a critical step many skip entirely. Research ensures that you not only find your ideal reader, you’ll also be an expert on how they think.
You’ll learn:
You don’t have to be a tech wizard or know how to code to build a website. We take you step-by-step through setting up a website that you’ll be able to do yourself without the cost of a web designer—even if you’ve struggled with the internet in the past.
You’ll learn:
Even with a slick website that looks incredible, no one will see it or want to stick around if there’s nothing for them there. A part of making an author platform is ensuring you draw the kinds of readers that will want to buy your book. How? By making incredible content that your readers can find on Google and building a network with other writers.
You’ll learn:
Social media is almost a bad word to those who don’t want to deal with the internet and the noise it can sometimes create. But it’s a critical tool for your author platform plan that can be navigated with a little help from our marketing expertise. And, you can run your social media based on all that content you already made…cutting down on the work you’ll have to do!
You’ll learn:
The best way to get the most out of your time creating an author platform is making sure everything is running exactly the way you want. If you’ve ever wondered how some websites seem to stay at the top of search engine results, a big reason is because they constantly ensure old posts are still performing. And you can do that too, with minimal effort.
You’ll learn:
The reason that most online author platforms fail is simple: the author gives up on it. Staying consistent is the key…and that doesn’t mean you have to post every day or be uploading TikToks every few hours. All it means is giving a reason for your readers to keep coming back for more.
You’ll learn:
By the end of this course, you’ll have a fully functioning author website and platform that you can’t wait to show the world, ready for readers.
“I launched the giveaway this week and sent out my first newsletter, as discussed in the Blueprint action plan. My subscriptions have more than doubled in a couple of days!”
“I have been stressed over developing my platform ever since I learned it was expected for new writers. I had ideas but no direction to implement them, which left me discouraged. With Leverage, not only did I see my vision come to life, but I had my core values defined, my target audience narrowed down, my ‘one sentence’ perfectly written, three lead magnets, and for the first time, excitement about having a platform!”
“Now that I know my reader and have taken Leverage’s advice, I couldn’t be more determined to get my story published. This feels really good, like a tailored suit. It fits perfectly, with a color and style and comfort that I wouldn’t know how to order because I’ve never had a tailored suit.”
– Bill
A high-quality author brand platform could be your ticket to finding readers and more…
How would it feel to have loyal readers commenting on your blogs and social media posts, eager for more of your books?
What would it be like to receive emails from fans who found you online, discovered your writing, and couldn’t wait to tell you how much they loved it?
Imagine connecting with other authors, going on podcast interviews, guest posting on other websites, and developing a network of writers that will support your book-writing efforts
Every year, more aspiring authors decide to really go for it and put themselves out there to be discovered by readers, agents, and publishers. And we won’t sugarcoat it—most fail. Why? Because most writers have no marketing strategy whatsoever, see zero returns for their efforts, and give up on running their online author platform.
The good news is, you can get handed an A to Z roadmap of a repeatable marketing strategy by the very team that runs the platform of a New York Times bestselling author.
We can’t guarantee you’ll release a bestseller or sign a lucrative contract overnight, but we can promise this:
Use our proven Author Platform Blueprint system, and you’ll have a website you’ll be proud to show an agent and the best chance to bring readers to your writing. I’ll show you exactly what it takes to make it all it can be. It’s up to you to follow the steps and do the work.
If that makes it worth hearing more about this course designed for aspiring authors like you, read on…
We had a clear goal from the very start of the development of our most comprehensive start-to-finish marketing course. We wanted powerful marketing strategies to get delivered to the aspiring authors who needed it, without the cost of a full marketing agency contract.
Hiring a full team of copywriters, website designers, social media specialists, content creators, and marketing directors can easily run you $15,000 a month (and that certainly isn’t the ceiling).
And while that does allow experts to do it for you, getting your author platform off the ground doesn’t have to come with that price tag.
Even if you don’t hire a full marketing team to set up your writing platform for you, marketing courses and specialized packages can still come with one-time price tags of $20,000 (and you’ll only get a part of the strategy offered in Author Platform Blueprint).
And those investments are worth it to have a team run your marketing for you, don’t get us wrong. After all, we ARE one of those teams!
We just think that not everyone can A) afford to fit into that particular box and B) fully benefit from a full marketing team, depending on where their needs are at the time.
Our Author Platform Blueprint is designed to result in a finished online author platform website and content strategy that you can confidently show potential agents and have the best chance to grow your readership. This isn’t a course based on hypothetical tactics, it’s practical, hands-on training, based on a proven system we use to run Leverage Brands.
So shouldn’t we charge at least as much as some of those other marketing packages out there?
We could, but that doesn’t line up with our goal to make these marketing strategies available to every aspiring author who needs them. So we want you to be able to access this course for less than all those.
We settled on a one-time investment of $1,997 — and that gets you a lifetime membership, so you can always use Author Platform Blueprint without the headache of adding yet another subscription to your growing list of subscriptions.
* Registration closes Friday, August 9th at 11:59 p.m. Central
Even that bargain price requires a serious commitment from you, so we want to reward your decision with four amazing bonuses that come with your membership. But first, a promise:
If you decide for ANY reason this isn’t for you, even if you just don’t like the way we sound in the videos or the colors on the website, simply email the Leverage team any time within the first 14 days to say you want out, and we will issue a prompt, full refund. No guilt trip, no pressure, no questions asked. That’s our guarantee.
That gives you a risk-free way to discover whether Author Platform Blueprint is as good as we say. So jump in, study the first few lessons, take a look at all the bonus material, and if for any reason you find it’s less than what we promised, cancel within 14 days for a full refund — period.
We’ve removed all your risk from this decision because I’m confident that you will make so much progress building your author platform, even within the first 14 days, that you’ll be happy to stick with it.
We know just how much work goes into building a website that will catch both the attention of readers and agents. We also know it can be daunting doing all that work to push the publish button on your site and cross your fingers that everything is done right.
With Author Platform Blueprint, you’ll be able to get marketing experts (us) to review your site and tell you what we would do to make it better based on our years of branding experience.
Your critique will show you:
Even as organized as the course is, you’ll need one condensed resource that will help guide everything you do as you build your platform. The Author Brand Strategy Package is a veritable Marketing Bible for your author brand that will help you see exactly the kinds of strategies that work, and it will be a place to keep together all your personal branding and resources.
What you get:
1. Copywriting formulas and tips created by our head of conversion
This guide will be everything you need to set a strong foundation to write in an engaging way online that keeps readers’ attention. Let’s face it, we all are hit with a million different distractions on the internet, you want to have the kind of content that cuts right through those distractions and keeps readers on your site.
There are entire copywriting courses that go over the information in this part of your Brand Strategy that can cost hundreds of dollars, but we want to make sure you have them as a free bonus for joining Author Platform Blueprint.
2. Social media strategies developed by our specialists
Never stare at a blank Facebook draft wondering just what you’re supposed to say again. We want to make sure things are running quickly and efficiently whenever you post to social media. Combine this with the copywriting tactics you’ll receive and you’ll have the best chance to find real engagement in a sea of other posters.
3. Competitive research tactics that keeps your author brand up-to-date
You’ll have the exact strategies our marketing team uses to research your niche and know exactly what your audience wants (and what they are afraid of.) You’ll know how to speak to them and earn their trust because you’ll already know what they want to see.
4. A handy place to keep all your personal brand information
One of the modules of the course will dive into the importance of keeping a consistent look for your brand across all platforms. Your brand colors should match your social platforms and on your website, for example. Even consistency with profile pictures is important to the overall professionalism of your author brand.
Keep all your brand colors, designs, styles, fonts, and more in one place, known in the marketing design world as your Brand Style Guide.
Sometimes, you’ll run into a question you just can’t wait for the Q&A for. The private Facebook Community allows you to interact with other students in the course and get answers quickly no matter when they come up.
You’ll also form bonds with fellow students, share your experience, and share tips with each other as you all work toward the same common goal.
Here you can interact directly with us too and ask questions about any aspect of the course or your online author platform.
We love dropping in regularly to interact or just see how everyone is encouraging each other. There’s nothing like fellow authors celebrating other authors to keep the dreams of everyone in that community alive!
When you’ve finished the program, you deserve something special.
So you’ll be invited to a FREE day of group coaching and discussion about your author platform — an entire daylong Mastermind session. You’ll be able to get even more branding and marketing tips from the experts, keeping you apprised of the constantly changing world of digital marketing.
Plus, you’ll be able to celebrate a huge milestone in your writing career—your own website and platform.
We can’t wait to celebrate with you!
* Registration closes Friday, August 9th at 11:59 p.m. Central
“All I can say is, wow! Leverage put together a very comprehensive plan for me. Thanks so much!”
– Steve G.
“I’m grateful to Jerry Jenkins for connecting me with Platform Blueprint.”
– Sefanit A.
“This plan is wonderful; it’s a booster rocket to my goals!”
– Russ M.
“It’s like Leverage had a window into my brain”
– Robin A.
“Wow! Wow! This is beyond what I was expecting!”
– Liz A.
* Registration closes Friday, August 9th at 11:59 p.m. Central
This course is about setting up an author platform online as opposed to writing a book. Jerry’s expertise lies in the book writing lane and ours the copywriting lane, so to speak. Our marketing expertise is at the forefront of Author Platform Blueprint, and you’ll have the exact strategy we would use if our team of professionals were building your online platform the way we built Jerry’s.
Like Jerry’s Blueprint courses, however, this is a step-by-step video course—only featuring the founders of Leverage Brands. We’ll give you a finished product by the end of your journey. You’ll have a fully functional author website, social media platform, and content strategy, to name just a few things, if you do all the things that this course teaches you.
Our aim isn’t to rush you through the process. We want to make sure you are making the best possible content for your platform as possible.
In theory, you could build your website in a day. However, this isn’t just a website-building course, that’s why it’s called Author PLATFORM Blueprint instead of Website Blueprint. You’re going to build a brand that incorporates a website into your strategy, yes, but also uses the fundamental tactics of marketing agencies to have the best chance possible to get readers for your book.
And that platform-building process is a constant one. Sure, the large hurdles are up front. It gets easier the more you do it, but you’ll have a full strategy to implement to help develop your career as an author.
The more time you carve out to write each week, the sooner you’ll finish the course, sure — but the goal is an online author platform you’ll be proud of that draws the attention of readers and agents alike.
We offer a 14-day money-back guarantee, which allows you plenty of time to try several lessons, interact with fellow writers in the private Facebook community, and make progress on setting up your author platform.
We know that means someone could go through a large chunk of the website-building process, planning to get all their money back on Day 13. But we’re more interested in rewarding honest writers than cracking down on those who would take advantage of our policy.
We’ve removed all your risk from this decision because we’re confident that, if you complete the tasks within the course’s modules, you will make so much progress creating your author brand in the first 14 days that you’ll be happy to see it through.
But if you find Author Platform Blueprint is not for you and let us know within the first 14 days, we’ll immediately issue you a full refund — no pressure, no questions asked.
This marketing plan will work no matter your genre and regardless of whether you’re writing fiction or nonfiction.
You could be hunting for a traditional publishing contract or self-publishing—the need to have an online author platform remains the same.
You’ll learn tactics that help you within your specific niche so that you can engage with the right readers, regardless of what you enjoy writing when it comes to your books.
Then you’re exactly who we have in mind for this course.
All in all, we’re here to make you better. If you’ve tried making a website that flopped or hear the sound of crickets as you post your writing online, this course will give you the tactics to make you better.
As with any skill, your ability will increase in direct proportion to the amount of time you spend learning and practicing. And this is such a valuable skill to grow if you want to navigate the publishing world, no matter if you’re seeking a traditional contract or going the self publishing route.
You can always improve, regardless of how talented (or not) you think you are now.
We believe you’ll see a huge difference in mere months.
* Registration closes Friday, August 9th at 11:59 p.m. Central
You’ve put your time, energy, and heart into your book.
You’ve dreamt of a career as an author, or at the very least, you’ve dreamt of someone actually reading your book.
Knowing what it took to write down that message that burned inside you, it’s a valid fear to think that maybe no one will ever read it. No one will ever find it.
And it doesn’t matter how well it’s written. All that matters is that somehow readers can discover who you are in the vast sea of other authors out there online.
The more attention you can get, the better your publishing prospects.
But you don’t lack a desire or passion, you just think, “How do I actually do this?”
We’ve designed Author Platform Blueprint to be the course that shows you, step-by-step, exactly how to set up your online author presence.
That’s why we’ll give you 14 days just to see if it feels right. Give it a shot, and if you don’t feel you’re making progress, we’ll give you a full refund.
Just think…
Where might you be a year from now with 24/7 access to this proven, step-by-step marketing plan to build your online author platform?
How confidently could you create content with support and feedback from this type of community?
How would it feel to see your name on a website with your words engaging an audience you were able to draw to your site?
Better yet, how will it feel to see comments from fans on your writing and readers clamoring for your book?
Join Author Platform Blueprint before this short enrollment period ends on Friday, August 9th at 11:59 p.m. Central, and let us be like your personal marketing team handing you the same strategy we used to build a writing platform for a 21-time New York Times bestseller.
Sincerely,
David Loy and Chase Neely
Founders of Leverage Brands
* Registration closes Friday, August 9th at 11:59 p.m. Central